Built for the people who
decide what fashion is made of
From seasonal planners to procurement, sustainability, and investor teams — we built Textile Signals for every role that needs to see how the market is really allocating fibres, season by season.
Textile Signals helps fashion organizations see, season by season, how competitors allocate fibres across brands, categories, and gender — enabling smarter sourcing, sustainability strategy, and product planning.
12 use cases
How teams use the platform
Mapped to the exact jobs inside fashion companies — and the buyers who sit adjacent to the industry.
Strategy & planning
Align assortment and positioning with market reality.
Decide what materials to emphasize next season — with data, not guesswork.
- See which fibres are rising in SS/FW collections across competitors
- Spot category shifts (e.g. linen up in womenswear tailoring)
- Align internal design direction with real market movement
Ideal for
Understand how peer brands position themselves materially.
- Compare competitor material mixes by gender and category
- Spot differentiation opportunities and white space
- Inform brand identity and positioning decisions
Ideal for
Ensure brands within your group are materially distinct.
- Compare fibre strategies across owned brands
- Detect overlap and redundancy in sourcing
- Inform portfolio-level rationalization
Ideal for
Optimize material choices by product segment.
- Explore material trends in denim vs knitwear vs outerwear
- Identify competitor moves within your category
- Guide material briefs for design and development
Ideal for
Sourcing & supply chain
Anticipate demand, negotiate smarter, de-risk supply.
Anticipate demand shifts before suppliers price them in.
- Track rising usage of specific blends (e.g. polyamide in sportswear)
- Predict fibre shortages and cost pressure early
- Bring market evidence to supplier negotiations
Ideal for
Find customers and demand pockets — for mills and fibre producers.
- Identify brands increasing usage of fibres you produce
- Build targeted outreach lists with evidence
- Understand category-specific demand shifts
Ideal for
Detect sudden shifts from supply, regulation, or cost.
- Monitor rapid declines in certain fibres
- Identify substitution patterns (e.g. cotton → blends)
- Trigger scenario planning before the market moves
Ideal for
Sustainability & compliance
Track transitions, prove claims, stay ahead of regulation.
Monitor industry movement toward recycled and circular inputs.
- Track adoption curves of recycled vs virgin fibres
- Identify leaders and laggards in circularity
- Build data-backed sustainability roadmaps
Ideal for
Quantify exposure to synthetics and stay ahead of compliance risk.
- Measure competitor reliance on regulated materials
- See where the market is shifting before regulation bites
- Support compliance narratives with external evidence
Ideal for
Validate sustainability storytelling against market reality.
- Check if claimed “leadership” holds up vs peers
- Find credible material differentiation angles
- Reduce greenwashing risk with evidence
Ideal for
Innovation & investment
Spot emerging materials and assess portfolio risk.
See where alternative materials are actually being adopted.
- Track early adoption of leather alternatives, bio-based synthetics
- Identify which categories are the entry point for innovation
- Prioritize R&D and supplier partnerships
Ideal for
Assess transition readiness and material risk exposure.
- Compare groups’ dependency on high-risk fibres
- Track sustainability transition momentum
- Support ESG investment theses with data
Ideal for
Primary buyers
Who drives the most value
The roles with the highest intent and willingness to pay — and the use cases they care about most.
See what the market is making
One subscription. Full visibility into competitor material decisions, seasonal shifts, and market-wide trend signals. No per-seat fees.